Metrofone Review

Metrofone is a UK-based online mobile phone retailer that specialises exclusively in deals on the EE network. The brand is operated by KTM Online Limi...

4.4/5

Online Independent Retailer

Free Delivery

View Deals

43,072

Total Deals

Phones Available

£5.00/mo

Cheapest Contract

£79

Cheapest SIM Free

Pros & Cons

Pros

Competitive EE pricing that frequently undercuts going direct to the network, especially when cashback is factored in
Free next day delivery on every order with seven-day-a-week dispatch
UK-based call centre in Bracknell with multiple contact channels and reasonable opening hours
Trade-in scheme with doorstep collection and same-day payment once the device is verified

Cons

Single-network retailer offering EE deals only, so no choice of O2, Vodafone, Three or any MVNOs
Redemption cashback requires customers to manually submit claims at specific billing months, with some Trustpilot complaints about claims being rejected or delayed
Online-only with no physical stores, so customers cannot see or try devices before buying

Overview

Metrofone is a UK-based online mobile phone retailer that specialises exclusively in deals on the EE network. The brand is operated by KTM Online Limited, the same parent company that runs Fonehouse, following the joint acquisition of both brands in 2018 by a venture led by former Mobile Phones Direct CEO Ben Branson alongside partners from GreenTech Distribution.

Unlike Fonehouse, which has a high street presence, Metrofone is online-only and runs from a UK call centre and headquarters in Bracknell, Berkshire. The company focuses on contract deals, upgrades, SIM-only plans and SIM-free handsets, with cashback offers used heavily as a way to bring down the effective monthly cost of EE plans.

By concentrating on a single network, Metrofone has built a focused EE specialist offering rather than a broad multi-network marketplace. This allows the company to negotiate competitive pricing and bundle promotions tied to EE perks like Apple Music and BT Sport. The trade-off for customers is that anyone wanting O2, Vodafone, Three or any other UK network has to look elsewhere.

Delivery

Free

Delivery

Yes

Next Day

Metrofone offers free next day delivery on every order, with dispatch available seven days a week. Deliveries are typically fulfilled by DPD. There is no click and collect option as Metrofone has no physical stores.

Cashback & Offers

Metrofone offers both automatic and redemption cashback depending on the deal. Automatic cashback is paid out after 90 days with no action required, while redemption cashback requires customers to log in and submit claims at specific billing months (typically months 3, 5, 7, 9 and 12 on a 12 month contract, or months 6, 9, 12, 15 and 18 on longer contracts). Each claim must be submitted within 60 days of the relevant network bill.

Our Verdict

Metrofone is a focused EE specialist rather than a broad mobile phone marketplace. Owned by KTM Online Limited, the same group behind Fonehouse, it runs as an online-only operation from Bracknell with a UK-based call centre and a strong reliance on cashback to drive down headline prices. The 4.5 out of 5 Trustpilot rating from over 4,000 reviews places it among the better-rated UK mobile retailers, with consistent praise for fast delivery, helpful staff and competitive EE pricing.

The main caveat is the redemption cashback model. When claims go smoothly the savings are genuine and significant, but customers do need to remember to log in and submit a claim during specific billing windows, and a noticeable minority of negative reviews involve disputed or delayed cashback payments. Anyone unwilling to track these dates is better off looking for an automatic cashback deal or a straightforward upfront discount.

For EE customers in particular, Metrofone is well worth comparing against going direct. Free next day delivery, a UK call centre, and a workable trade-in scheme round out a solid proposition. Just be aware that there is no choice of network here, no physical store to visit, and that the headline savings often depend on staying on top of the redemption process.