giffgaff is the largest Pay As You Go mobile operator in the UK and a mobile virtual network operator (MVNO) running on the O2 network. Owned by Virgin Media O2 but run as a community-driven brand, giffgaff is built around its goodybags - 30-day bundles of UK data, calls and texts that you choose each month. The community angle is more than marketing: giffgaff has no traditional call centre, and most customer support comes from an active member forum where experienced users answer questions, often within 90 seconds. The network has won Uswitch's Mobile Network of the Year award in multiple years, including 2025, and is consistently ranked highly for value, flexibility and customer satisfaction.
Topping up a giffgaff SIM is a little different from a traditional MNO. You can either keep credit on the SIM and pay per use at giffgaff's standard PAYG rates (25p per minute, 10p per text, 10p per MB of data), or use that credit to buy a goodybag, which always works out far cheaper if you use your phone at all regularly. There are five ways to top up: online at giffgaff.com, in the giffgaff app, with a top-up voucher from a UK shop, in store at most major retailers, or by setting up auto top-up so credit is added on a schedule. All goodybags include 5G access on supported phones at no extra cost. Goodybags by default do not auto-renew, so when one expires you fall back to PAYG rates and choose a new goodybag manually - many users prefer this control, but you can switch on auto-renewal if you want a fresh goodybag every 30 days.
If you find yourself buying the same goodybag every month, giffgaff also offers longer-term SIM-only plans with more data for the same money - and switching is easy if you want to compare other UK networks too. Keep your existing number when switching by getting a free PAC code from giffgaff first. This guide covers every top-up method, current goodybag pricing, voucher locations and the most common questions giffgaff PAYG users have.
Buying the same goodybag every month?
giffgaff is already great value, but if you renew the same goodybag every month, longer-term SIM-only contracts can give you more data for the same price - including giffgaff's own 18-month plans. Compare current SIM-only deals across giffgaff, the major UK MNOs and other MVNOs.