iD Mobile Review

Overview

iD Mobile is the in-house mobile network of Currys plc, the UK's largest electronics retailer, and is the only place to buy iD Mobile contracts straight from the source. Launched in 2015 by Carphone Warehouse Group and now wholly owned by Currys plc following the 2021 Dixons Carphone rebrand, iD Mobile passed 2.2 million subscribers in the FY2024/25 annual report and Currys has publicly targeted at least 2.5 million by the end of FY2025/26. Customers can buy direct at idmobile.co.uk, but because Carphone Warehouse and Currys are sister brands under the same parent, the same iD contracts are also sold via carphonewarehouse.com and through Currys stores nationwide.

As an MVNO with no high-street shops of its own, iD Mobile sells exclusively online and over the phone direct, with order fulfilment handled centrally and supported by the Currys retail estate for click and collect on Carphone Warehouse and Currys orders. The lean, retail-light model is a big part of why iD Mobile pricing tends to undercut the major UK MNOs on equivalent allowances.

iD Mobile's headline customer perks are Data Rollover (unused data carries into the following month), capped contracts that stop bills running away beyond a chosen spend limit, and inclusive Roam Like Home access in 50 destinations. These are baked into every plan rather than being paid extras, and exist alongside frequent direct cashback promotions and a referral scheme that pays both sides up to £70.

Delivery

Phone and accessory orders are delivered free by DPD, with next working day dispatch on orders placed before 5pm Monday to Friday. SIM Only and replacement SIM orders go out free via Royal Mail 2nd Class and typically arrive within 2-3 working days. iD Mobile itself has no shops, but contracts bought via the sister Carphone Warehouse and Currys websites can be picked up using click and collect from Currys stores.

Cashback & Offers

iD Mobile runs direct cashback promotions on selected handsets - recent examples included up to £250 cashback on Samsung Galaxy S25 Ultra contracts - typically paid on a redemption basis with a fixed claim window after purchase. There is also a referral programme that pays both the existing customer and the new customer up to £35 each (up to £70 in total) when the referred friend takes out a qualifying 24-month plan.