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Amazon

Amazon Review

Amazon is the world's largest online marketplace and a major destination for SIM-free and unlocked mobile phones in the UK. While Amazon does not offe...

4.2/5
Marketplace
Free Delivery
460
Total Deals
193
Phones Available
£28
Cheapest SIM Free

Pros & Cons

Pros

  • Massive selection of SIM-free and unlocked phones from all major brands
  • Fast and reliable Prime delivery, often next-day or same-day
  • Excellent returns policy with 30-day hassle-free returns
  • Competitive pricing with price tracking and deal alerts

Cons

  • No network contracts or monthly payment plans for phone deals
  • Third-party sellers can offer varying quality and some devices may not be UK models
  • No personalised mobile phone expertise or advice compared to specialist retailers

Overview

Amazon is the world's largest online marketplace and a major destination for SIM-free and unlocked mobile phones in the UK. While Amazon does not offer network contracts or monthly deals, it provides a vast selection of handsets from every major brand, often at competitive prices with the added benefit of Prime delivery and Amazon's renowned returns policy.

The platform offers both new and refurbished devices, with Amazon Renewed providing a trusted source of pre-owned smartphones at reduced prices. Customers benefit from detailed product listings, extensive user reviews, and the ability to compare prices across multiple sellers in one place.

For customers who prefer to buy their phone outright and pair it with a separate SIM-only deal, Amazon is often the most convenient and cost-effective option. The combination of competitive pricing, fast delivery, and a hassle-free returns process makes it particularly attractive for SIM-free purchases.

Delivery

Free
Delivery
Yes
Next Day

Amazon Prime members receive free next-day delivery on eligible items, with same-day delivery available in some areas. Standard delivery is free on orders over the minimum threshold. The delivery tracking and logistics network is best-in-class.

Cashback & Offers

Amazon does not offer traditional mobile cashback deals. However, regular sales events like Prime Day, Black Friday, and Lightning Deals can offer significant discounts on handsets.

Our Verdict

Amazon is the go-to destination for SIM-free phone purchases in the UK. The combination of a massive selection, competitive pricing, Prime delivery, and arguably the best returns policy in retail makes it hard to beat for outright phone purchases. The Amazon Renewed programme adds further value for customers open to certified refurbished devices.

The obvious limitation is the absence of network contracts. Amazon is not the place to find monthly deal comparisons across networks, but for customers who separate their phone purchase from their network plan, this is not a drawback. The SIM-free approach often works out cheaper over time, especially when paired with a competitive SIM-only deal.

For SIM-free buyers, Amazon is an excellent choice that combines price, convenience, and consumer protection. Just be mindful of third-party sellers and check that devices are UK models if warranty and resale value matter to you.

Quick Specs

Type Marketplace
Trustpilot 4.2/5
Delivery Free (Next Day Available)

Latest Amazon Deals

Compare the best mobile phones available from Amazon.

Apple iPhone 14 deals 5G
Apple iPhone 14
6.1"
Contracts £20 avg/m
Upgrades £22 avg/m
SIM Free £249 upfront
Black Blue Purple Red Silver
128GB 256GB 512GB
18 deals
Apple iPhone 14 Plus deals 5G
Apple iPhone 14 Plus
6.7"
SIM Free £265 upfront
Black Blue Purple Red Yellow
128GB 256GB 512GB
17 deals
Apple iPhone 14 Pro deals 5G
Apple iPhone 14 Pro
6.1"
Contracts £26 avg/m
Upgrades £26 avg/m
SIM Free £325 upfront
Black Gold Purple Silver
128GB 512GB 256GB
16 deals
Apple iPhone 14 Pro Max deals 5G
Apple iPhone 14 Pro Max
6.7"
Contracts £25 avg/m
Upgrades £26 avg/m
SIM Free £398 upfront
Black Gold Purple Silver
128GB 256GB 512GB
16 deals
Apple iPhone 15 Plus deals 5G
Apple iPhone 15 Plus
6.7"
SIM Free £345 upfront
Black Blue Green Pink Yellow
128GB 512GB 256GB
14 deals
Apple iPhone 15 Pro deals 5G
Apple iPhone 15 Pro
6.1"
SIM Free £420 upfront
Black Blue White
128GB 256GB 512GB
11 deals
Apple iPhone 16 Pro deals 5G
Apple iPhone 16 Pro
6.3"
SIM Free £629 upfront
Black Brown White
128GB 512GB 1TB 256GB
10 deals
Apple iPhone 15 Pro Max deals 5G
Apple iPhone 15 Pro Max
6.7"
SIM Free £528 upfront
Black Blue White
256GB 512GB
9 deals
Apple iPhone 16 Pro Max deals 5G
Apple iPhone 16 Pro Max
6.9"
SIM Free £813 upfront
Black Brown White
1TB 256GB 512GB
9 deals
Xiaomi Poco X8 Pro deals 5G
Xiaomi Poco X8 Pro
6.59"
SIM Free £269 upfront
Black Green White
256GB 512GB
9 deals
Google Pixel 10 Pro XL deals 5G
Google Pixel 10 Pro XL
6.8"
Contracts £36 avg/m
Upgrades £38 avg/m
SIM Free £763 upfront
Black Green Grey Yellow
256GB 512GB
8 deals
Google Pixel 10a deals 5G
Google Pixel 10a
6.3"
Contracts £18 avg/m
Upgrades £28 avg/m
SIM Free £499 upfront
Black Purple Red White
128GB 256GB
8 deals
Google Pixel 9 Pro XL deals 5G
Google Pixel 9 Pro XL
6.8"
SIM Free £424 upfront
Black Grey Yellow
128GB 512GB 256GB
7 deals
Apple iPhone 15 deals 5G
Apple iPhone 15
6.1"
Contracts £21 avg/m
Upgrades £27 avg/m
SIM Free £360 upfront
Black Blue Green Pink Yellow
128GB 256GB 512GB
7 deals
Samsung Galaxy S22 Ultra 5G deals 5G
Samsung Galaxy S22 Ultra 5G
6.8"
SIM Free £266 upfront
Black Green Red White
128GB 256GB
7 deals
Xiaomi 17 Ultra deals 5G
Xiaomi 17 Ultra
6.9"
SIM Free £1,299 upfront
Black Green White
512GB 1TB
6 deals
Samsung Galaxy Z Flip5 deals 5G
Samsung Galaxy Z Flip5
6.7"
SIM Free £325 upfront
Black Green Purple Yellow
256GB 512GB
6 deals
Apple iPhone 17e deals 5G
Apple iPhone 17e
6.1"
Contracts £26 avg/m
Upgrades £31 avg/m
SIM Free £599 upfront
Black Pink White
256GB 512GB
6 deals
Xiaomi Redmi 15 deals 5G
Xiaomi Redmi 15
6.9"
SIM Free £122 upfront
Black Grey Purple
256GB 128GB
6 deals
Xiaomi Poco M8 deals 5G
Xiaomi Poco M8
6.77"
SIM Free £199 upfront
Black Green Silver
256GB 512GB
6 deals
Xiaomi Poco F8 Pro deals 5G
Xiaomi Poco F8 Pro
6.59"
SIM Free £449 upfront
Black Blue Grey
256GB 512GB
6 deals
Nothing Phone (4a) deals 5G
Nothing Phone (4a)
6.78"
SIM Free £379 upfront
Black Blue Pink White
256GB
6 deals
Xiaomi Poco M8 Pro deals 5G
Xiaomi Poco M8 Pro
6.83"
SIM Free £249 upfront
Black Green Silver
256GB 512GB
6 deals
Xiaomi Poco C71 deals
Xiaomi Poco C71
6.88"
SIM Free £72 upfront
Black Blue Gold
64GB
6 deals