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Amazon

Amazon Review

Amazon is the world's largest online marketplace and a major destination for SIM-free and unlocked mobile phones in the UK. While Amazon does not offe...

4.2/5
Marketplace
Free Delivery
375
Total deals
143
Phones available
£50
Cheapest SIM free

Pros & cons

Pros

  • Massive selection of SIM-free and unlocked phones from all major brands
  • Fast and reliable Prime delivery, often next-day or same-day
  • Excellent returns policy with 30-day hassle-free returns
  • Competitive pricing with price tracking and deal alerts

Cons

  • No network contracts or monthly payment plans for phone deals
  • Third-party sellers can offer varying quality and some devices may not be UK models
  • No personalised mobile phone expertise or advice compared to specialist retailers

Overview

Amazon is the world's largest online marketplace and a major destination for SIM-free and unlocked mobile phones in the UK. While Amazon does not offer network contracts or monthly deals, it provides a vast selection of handsets from every major brand, often at competitive prices with the added benefit of Prime delivery and Amazon's renowned returns policy.

The platform offers both new and refurbished devices, with Amazon Renewed providing a trusted source of pre-owned smartphones at reduced prices. Customers benefit from detailed product listings, extensive user reviews, and the ability to compare prices across multiple sellers in one place.

For customers who prefer to buy their phone outright and pair it with a separate SIM-only deal, Amazon is often the most convenient and cost-effective option. The combination of competitive pricing, fast delivery, and a hassle-free returns process makes it particularly attractive for SIM-free purchases.

Delivery

Free
Delivery
Yes
Next Day

Amazon Prime members receive free next-day delivery on eligible items, with same-day delivery available in some areas. Standard delivery is free on orders over the minimum threshold. The delivery tracking and logistics network is best-in-class.

Cashback & Offers

Amazon does not offer traditional mobile cashback deals. However, regular sales events like Prime Day, Black Friday, and Lightning Deals can offer significant discounts on handsets.

Our Verdict

Amazon is the go-to destination for SIM-free phone purchases in the UK. The combination of a massive selection, competitive pricing, Prime delivery, and arguably the best returns policy in retail makes it hard to beat for outright phone purchases. The Amazon Renewed programme adds further value for customers open to certified refurbished devices.

The obvious limitation is the absence of network contracts. Amazon is not the place to find monthly deal comparisons across networks, but for customers who separate their phone purchase from their network plan, this is not a drawback. The SIM-free approach often works out cheaper over time, especially when paired with a competitive SIM-only deal.

For SIM-free buyers, Amazon is an excellent choice that combines price, convenience, and consumer protection. Just be mindful of third-party sellers and check that devices are UK models if warranty and resale value matter to you.

Quick Specs

Type Marketplace
Trustpilot 4.2/5
Delivery Free (Next Day Available)

Latest Amazon Deals

Compare the best mobile phones available from Amazon.

Apple iPhone 17 Pro Max deals
Spec breakdown · average of 4 categories
Performance
98%
Display
91%
Camera
89%
Battery
84%
See full spec comparison →
Expert reviews · 6 sources
Contracts £46 avg/m
Upgrades £52 avg/m
SIM Free £920
Check Deals 12780 deals
Apple iPhone 17 deals
Spec breakdown · average of 4 categories
Performance
95%
Display
87%
Camera
57%
Battery
71%
See full spec comparison →
Expert reviews · 6 sources
Contracts £32 avg/m
Upgrades £39 avg/m
SIM Free £648
Check Deals 10975 deals
Apple iPhone 17 Pro deals
Spec breakdown · average of 4 categories
Performance
98%
Display
87%
Camera
89%
Battery
77%
See full spec comparison →
Expert reviews · 7 sources
Contracts £43 avg/m
Upgrades £50 avg/m
SIM Free £930
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Apple iPhone Air deals
Spec breakdown · average of 4 categories
Performance
98%
Display
89%
Camera
54%
Battery
58%
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Expert reviews · 5 sources
Contracts £32 avg/m
Upgrades £40 avg/m
SIM Free £599
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Apple iPhone 17e deals
Spec breakdown · average of 4 categories
Performance
95%
Display
54%
Camera
44%
Battery
78%
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Expert reviews · 6 sources
Contracts £26 avg/m
Upgrades £31 avg/m
SIM Free £541
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Samsung Galaxy Z Flip7 deals
Spec breakdown · average of 4 categories
Performance
93%
Display
86%
Camera
50%
Battery
57%
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Expert reviews · 6 sources
Contracts £34 avg/m
Upgrades £36 avg/m
SIM Free £555
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Apple iPhone 15 deals
Spec breakdown · average of 4 categories
Performance
85%
Display
62%
Camera
50%
Battery
65%
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Expert reviews · 5 sources
Contracts £21 avg/m
Upgrades £27 avg/m
SIM Free £330
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Samsung Galaxy Z Fold7 deals
Spec breakdown · average of 4 categories
Performance
98%
Display
92%
Camera
79%
Battery
52%
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Expert reviews · 6 sources
Contracts £56 avg/m
Upgrades £58 avg/m
SIM Free £950
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Honor Magic V6 deals
Spec breakdown · average of 4 categories
Performance
100%
Display
94%
Camera
53%
Battery
76%
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Samsung Galaxy S25 Ultra deals
Spec breakdown · average of 4 categories
Performance
98%
Display
92%
Camera
86%
Battery
67%
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Expert reviews · 6 sources
Contracts £29 avg/m
Upgrades £38 avg/m
SIM Free £539
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Apple iPhone 16e deals
Spec breakdown · average of 4 categories
Performance
93%
Display
54%
Camera
41%
Battery
78%
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Contracts £23 avg/m
Upgrades £26 avg/m
SIM Free £396
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Samsung Galaxy A56 deals
Spec breakdown · average of 4 categories
Performance
55%
Display
70%
Camera
52%
Battery
55%
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Expert reviews · 4 sources
Contracts £18 avg/m
Upgrades £20 avg/m
SIM Free £244
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Samsung Galaxy Z Flip7 FE deals
Spec breakdown · average of 4 categories
Performance
86%
Display
86%
Camera
47%
Battery
54%
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Contracts £28 avg/m
Upgrades £31 avg/m
SIM Free £416
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Apple iPhone 15 Plus deals
Spec breakdown · average of 4 categories
Performance
85%
Display
66%
Camera
50%
Battery
79%
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Expert reviews · 5 sources
Contracts £39 avg/m
SIM Free £350
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Apple iPhone 14 Plus deals
Spec breakdown · average of 4 categories
Performance
75%
Display
61%
Camera
44%
Battery
78%
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Expert reviews · 5 sources
Contracts £35 avg/m
SIM Free £245
Check Deals 565 deals
Apple iPhone 16 Pro deals
Spec breakdown · average of 4 categories
Performance
94%
Display
93%
Camera
88%
Battery
69%
See full spec comparison →
Expert reviews · 6 sources
Contracts £35 avg/m
SIM Free £899
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Samsung Galaxy A36 deals
Spec breakdown · average of 4 categories
Performance
45%
Display
67%
Camera
46%
Battery
48%
See full spec comparison →
Expert reviews · 2 sources
Contracts £15 avg/m
Upgrades £19 avg/m
SIM Free £209
Check Deals 487 deals
Apple iPhone 15 Pro deals
Spec breakdown · average of 4 categories
Performance
89%
Display
92%
Camera
78%
Battery
64%
See full spec comparison →
Expert reviews · 5 sources
Contracts £26 avg/m
SIM Free £415
Check Deals 480 deals
Samsung Galaxy S23 deals
Spec breakdown · average of 4 categories
Performance
81%
Display
73%
Camera
60%
Battery
50%
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Expert reviews · 4 sources
Contracts £22 avg/m
SIM Free £185
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Samsung Galaxy S23 Ultra deals
Spec breakdown · average of 4 categories
Performance
81%
Display
81%
Camera
70%
Battery
56%
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Contracts £37 avg/m
SIM Free £309
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Google Pixel 10 Pro Fold deals
Spec breakdown · average of 4 categories
Performance
85%
Display
95%
Camera
78%
Battery
53%
See full spec comparison →
Expert reviews · 5 sources
Contracts £48 avg/m
SIM Free £810
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Samsung Galaxy Z Flip8 deals
Spec breakdown · average of 4 categories
Performance
100%
Display
86%
Camera
34%
Battery
63%
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Google Pixel 8 Pro deals
Spec breakdown · average of 4 categories
Performance
66%
Display
92%
Camera
77%
Battery
52%
See full spec comparison →
Expert reviews · 5 sources
Contracts £34 avg/m
SIM Free £279
Check Deals 149 deals
Samsung Galaxy Z Flip5 deals
Spec breakdown · average of 4 categories
Performance
81%
Display
75%
Camera
39%
Battery
45%
See full spec comparison →
Expert reviews · 5 sources
Contracts £35 avg/m
SIM Free £279
Check Deals 105 deals