Amazon Review
Amazon is the world's largest online marketplace and a major destination for SIM-free and unlocked mobile phones in the UK. While Amazon does not offe...
Pros & Cons
Pros
- Massive selection of SIM-free and unlocked phones from all major brands
- Fast and reliable Prime delivery, often next-day or same-day
- Excellent returns policy with 30-day hassle-free returns
- Competitive pricing with price tracking and deal alerts
Cons
- No network contracts or monthly payment plans for phone deals
- Third-party sellers can offer varying quality and some devices may not be UK models
- No personalised mobile phone expertise or advice compared to specialist retailers
Overview
Amazon is the world's largest online marketplace and a major destination for SIM-free and unlocked mobile phones in the UK. While Amazon does not offer network contracts or monthly deals, it provides a vast selection of handsets from every major brand, often at competitive prices with the added benefit of Prime delivery and Amazon's renowned returns policy.
The platform offers both new and refurbished devices, with Amazon Renewed providing a trusted source of pre-owned smartphones at reduced prices. Customers benefit from detailed product listings, extensive user reviews, and the ability to compare prices across multiple sellers in one place.
For customers who prefer to buy their phone outright and pair it with a separate SIM-only deal, Amazon is often the most convenient and cost-effective option. The combination of competitive pricing, fast delivery, and a hassle-free returns process makes it particularly attractive for SIM-free purchases.
Delivery
Amazon Prime members receive free next-day delivery on eligible items, with same-day delivery available in some areas. Standard delivery is free on orders over the minimum threshold. The delivery tracking and logistics network is best-in-class.
Cashback & Offers
Amazon does not offer traditional mobile cashback deals. However, regular sales events like Prime Day, Black Friday, and Lightning Deals can offer significant discounts on handsets.
Our Verdict
Amazon is the go-to destination for SIM-free phone purchases in the UK. The combination of a massive selection, competitive pricing, Prime delivery, and arguably the best returns policy in retail makes it hard to beat for outright phone purchases. The Amazon Renewed programme adds further value for customers open to certified refurbished devices.
The obvious limitation is the absence of network contracts. Amazon is not the place to find monthly deal comparisons across networks, but for customers who separate their phone purchase from their network plan, this is not a drawback. The SIM-free approach often works out cheaper over time, especially when paired with a competitive SIM-only deal.
For SIM-free buyers, Amazon is an excellent choice that combines price, convenience, and consumer protection. Just be mindful of third-party sellers and check that devices are UK models if warranty and resale value matter to you.
Quick Specs
Latest Amazon Deals
Compare the best mobile phones available from Amazon.