My Mobiles
Amazon

Amazon Review

Amazon is the world's largest online marketplace and a major destination for SIM-free and unlocked mobile phones in the UK. While Amazon does not offe...

4.2/5
Marketplace
Free Delivery
528
Total Deals
202
Phones Available
£41
Cheapest SIM Free

Pros & Cons

Pros

  • Massive selection of SIM-free and unlocked phones from all major brands
  • Fast and reliable Prime delivery, often next-day or same-day
  • Excellent returns policy with 30-day hassle-free returns
  • Competitive pricing with price tracking and deal alerts

Cons

  • No network contracts or monthly payment plans for phone deals
  • Third-party sellers can offer varying quality and some devices may not be UK models
  • No personalised mobile phone expertise or advice compared to specialist retailers

Overview

Amazon is the world's largest online marketplace and a major destination for SIM-free and unlocked mobile phones in the UK. While Amazon does not offer network contracts or monthly deals, it provides a vast selection of handsets from every major brand, often at competitive prices with the added benefit of Prime delivery and Amazon's renowned returns policy.

The platform offers both new and refurbished devices, with Amazon Renewed providing a trusted source of pre-owned smartphones at reduced prices. Customers benefit from detailed product listings, extensive user reviews, and the ability to compare prices across multiple sellers in one place.

For customers who prefer to buy their phone outright and pair it with a separate SIM-only deal, Amazon is often the most convenient and cost-effective option. The combination of competitive pricing, fast delivery, and a hassle-free returns process makes it particularly attractive for SIM-free purchases.

Delivery

Free
Delivery
Yes
Next Day

Amazon Prime members receive free next-day delivery on eligible items, with same-day delivery available in some areas. Standard delivery is free on orders over the minimum threshold. The delivery tracking and logistics network is best-in-class.

Cashback & Offers

Amazon does not offer traditional mobile cashback deals. However, regular sales events like Prime Day, Black Friday, and Lightning Deals can offer significant discounts on handsets.

Our Verdict

Amazon is the go-to destination for SIM-free phone purchases in the UK. The combination of a massive selection, competitive pricing, Prime delivery, and arguably the best returns policy in retail makes it hard to beat for outright phone purchases. The Amazon Renewed programme adds further value for customers open to certified refurbished devices.

The obvious limitation is the absence of network contracts. Amazon is not the place to find monthly deal comparisons across networks, but for customers who separate their phone purchase from their network plan, this is not a drawback. The SIM-free approach often works out cheaper over time, especially when paired with a competitive SIM-only deal.

For SIM-free buyers, Amazon is an excellent choice that combines price, convenience, and consumer protection. Just be mindful of third-party sellers and check that devices are UK models if warranty and resale value matter to you.

Quick Specs

Type Marketplace
Trustpilot 4.2/5
Delivery Free (Next Day Available)

Latest Amazon Deals

Compare the best mobile phones available from Amazon.

Apple iPhone 17 deals
Spec breakdown · average of 4 categories
Performance
95%
Display
96%
Camera
57%
Battery
67%
See full spec comparison →
Expert reviews · 6 sources
Contracts £33 avg/m
Upgrades £39 avg/m
SIM Free £770
256GB 512GB
Check Deals 13312 deals
Apple iPhone 17 Pro Max deals
Spec breakdown · average of 4 categories
Performance
98%
Display
100%
Camera
89%
Battery
87%
See full spec comparison →
Expert reviews · 6 sources
256GB 512GB 1TB 2TB
Check Deals 11549 deals
Apple iPhone 17 Pro deals
Spec breakdown · average of 4 categories
Performance
98%
Display
96%
Camera
89%
Battery
72%
See full spec comparison →
Expert reviews · 7 sources
256GB 512GB 1TB
Check Deals 10311 deals
Apple iPhone Air deals
Spec breakdown · average of 4 categories
Performance
98%
Display
99%
Camera
54%
Battery
57%
See full spec comparison →
Expert reviews · 5 sources
Contracts £32 avg/m
Upgrades £42 avg/m
SIM Free £749
256GB 512GB 1TB
Check Deals 6032 deals
Google Pixel 10a deals
Spec breakdown · average of 4 categories
Performance
70%
Display
79%
Camera
39%
Battery
61%
See full spec comparison →
Expert reviews · 7 sources
Contracts £17 avg/m
Upgrades £28 avg/m
SIM Free £449
128GB 256GB
Check Deals 4993 deals
Google Pixel 10 deals
Spec breakdown · average of 4 categories
Performance
88%
Display
82%
Camera
70%
Battery
65%
See full spec comparison →
Expert reviews · 3 sources
Contracts £20 avg/m
Upgrades £23 avg/m
SIM Free £500
128GB 256GB
Check Deals 4637 deals
Apple iPhone 17e deals
Spec breakdown · average of 4 categories
Performance
95%
Display
57%
Camera
44%
Battery
73%
See full spec comparison →
Expert reviews · 6 sources
Contracts £26 avg/m
Upgrades £31 avg/m
SIM Free £585
256GB 512GB
Check Deals 3577 deals
Samsung Galaxy S25 Edge deals
Spec breakdown · average of 4 categories
Performance
98%
Display
82%
Camera
61%
Battery
56%
See full spec comparison →
Expert reviews · 6 sources
Contracts £28 avg/m
Upgrades £32 avg/m
SIM Free £599
256GB 512GB
Check Deals 3202 deals
Apple iPhone 15 deals
Spec breakdown · average of 4 categories
Performance
83%
Display
66%
Camera
50%
Battery
61%
See full spec comparison →
Expert reviews · 5 sources
Contracts £24 avg/m
Upgrades £27 avg/m
SIM Free £599
256GB 512GB 128GB
Check Deals 2790 deals
Apple iPhone 16 Plus deals
Spec breakdown · average of 4 categories
Performance
90%
Display
71%
Camera
54%
Battery
85%
See full spec comparison →
Expert reviews · 4 sources
Contracts £32 avg/m
SIM Free £799
128GB 256GB 512GB
Check Deals 1681 deals
Samsung Galaxy A56 deals
Spec breakdown · average of 4 categories
Performance
22%
Display
74%
Camera
53%
Battery
56%
See full spec comparison →
Expert reviews · 4 sources
Contracts £18 avg/m
Upgrades £20 avg/m
SIM Free £265
256GB 128GB
Check Deals 1535 deals
Samsung Galaxy A36 deals
Spec breakdown · average of 4 categories
Performance
15%
Display
71%
Camera
48%
Battery
56%
See full spec comparison →
Expert reviews · 2 sources
Contracts £14 avg/m
Upgrades £19 avg/m
SIM Free £213
256GB 128GB
Check Deals 1477 deals
Samsung Galaxy A37 deals
Spec breakdown · average of 4 categories
Performance
35%
Display
71%
Camera
34%
Battery
47%
See full spec comparison →
Contracts £17 avg/m
Upgrades £21 avg/m
SIM Free £277
256GB 128GB 512GB
Check Deals 1449 deals
Honor Magic V5 deals
Spec breakdown · average of 4 categories
Performance
98%
Display
100%
Camera
69%
Battery
84%
See full spec comparison →
Expert reviews · 5 sources
512GB
Check Deals 1132 deals
Samsung Galaxy A17 deals
Spec breakdown · average of 4 categories
Performance
36%
Display
55%
Camera
24%
Battery
47%
See full spec comparison →
Expert reviews · 3 sources
Contracts £10 avg/m
Upgrades £11 avg/m
SIM Free £119
128GB 256GB
Check Deals 1093 deals
Apple iPhone 14 Pro Max deals
Spec breakdown · average of 4 categories
Performance
83%
Display
92%
Camera
78%
Battery
78%
See full spec comparison →
Expert reviews · 4 sources
Contracts £25 avg/m
Upgrades £26 avg/m
SIM Free £338
128GB 1TB 256GB 512GB
Check Deals 1003 deals
Samsung Galaxy Z Fold7 deals
Spec breakdown · average of 4 categories
Performance
98%
Display
100%
Camera
81%
Battery
63%
See full spec comparison →
Expert reviews · 6 sources
256GB 1TB 512GB 128GB
Check Deals 925 deals
Apple iPhone 14 Pro deals
Spec breakdown · average of 4 categories
Performance
83%
Display
87%
Camera
78%
Battery
58%
See full spec comparison →
Expert reviews · 5 sources
Contracts £26 avg/m
Upgrades £26 avg/m
SIM Free £300
128GB 256GB 512GB 1TB
Check Deals 748 deals
Samsung Galaxy Z Flip7 deals
Spec breakdown · average of 4 categories
Performance
93%
Display
93%
Camera
50%
Battery
56%
See full spec comparison →
Expert reviews · 6 sources
Contracts £40 avg/m
Upgrades £40 avg/m
SIM Free £790
512GB 256GB 128GB
Check Deals 743 deals
Apple iPhone 16 Pro deals
Spec breakdown · average of 4 categories
Performance
94%
Display
89%
Camera
88%
Battery
65%
See full spec comparison →
Expert reviews · 6 sources
Contracts £35 avg/m
SIM Free £999
128GB 1TB 256GB 512GB
Check Deals 624 deals
Apple iPhone 15 Pro deals
Spec breakdown · average of 4 categories
Performance
89%
Display
87%
Camera
85%
Battery
59%
See full spec comparison →
Expert reviews · 5 sources
Contracts £30 avg/m
SIM Free £420
128GB 512GB 256GB 1TB
Check Deals 600 deals
Apple iPhone 15 Plus deals
Spec breakdown · average of 4 categories
Performance
83%
Display
71%
Camera
50%
Battery
79%
See full spec comparison →
Expert reviews · 5 sources
Contracts £39 avg/m
SIM Free £356
512GB 256GB 128GB
Check Deals 573 deals
Apple iPhone 15 Pro Max deals
Spec breakdown · average of 4 categories
Performance
89%
Display
92%
Camera
88%
Battery
80%
See full spec comparison →
Expert reviews · 5 sources
Contracts £31 avg/m
SIM Free £720
512GB 1TB 256GB
Check Deals 435 deals
Samsung Galaxy Z Flip7 FE deals
Spec breakdown · average of 4 categories
Performance
71%
Display
93%
Camera
47%
Battery
53%
See full spec comparison →
Expert reviews · 3 sources
Contracts £32 avg/m
SIM Free £595
128GB 256GB
Check Deals 322 deals