EE has quietly rolled out a refresh of its All Rounder pay monthly plans, and the headline change is a 12-month Apple TV+ subscription bundled at no additional cost on any Unlimited 5G tariff. It is EE's most aggressive streaming bundle since the company merged with BT consumer services, and it is clearly aimed at chipping away at O2's Disney+ perk.
What you get
- Unlimited 5G data with no throttling
- Unlimited UK minutes and texts
- 12 months of Apple TV+ (£10.99/month value, saves up to £131 over the year)
- Inclusive roaming in 50+ destinations
- Stay Connected data allowance if you hit your limit
How it compares
O2 currently bundles Disney+ with its £45/month Ultimate plan, Three includes Apple Music and a Three+ voucher bundle on some tariffs, and Vodafone occasionally runs Amazon Prime Video promotions. EE's Apple TV+ deal is the strongest single-service perk in the market right now, particularly for anyone who has enjoyed The Studio, Severance or Ted Lasso and would otherwise pay for it separately.
Pricing breakdown
| Handset | Monthly cost | Upfront |
|---|---|---|
| iPhone 17 | £46 | £30 |
| iPhone 17 Pro | £54 | £30 |
| Galaxy S25 Ultra | £52 | £50 |
| Pixel 10 Pro | £44 | £20 |
| SIM only Unlimited | £22 | £0 |
The catch
Apple TV+ is included for the first 12 months only. After that, you will need to either add it as a paid subscription at £10.99 per month or drop it entirely. EE will prompt you via text and the My EE app ahead of the expiry date, so there should not be any nasty surprise charges.
If you are out of contract and looking for a new flagship, this is one of the most straightforward value plays EE has offered in years. Just make sure you factor the CPI + 3.9% annual price increase into your total cost of ownership when comparing with other networks.